Stocking Stuffer December Referral Promotion

Posted November 26th, 2014 in Affiliate Program, Branding, CityMax.com News, Contests by Sean

stocking stuffer image1 Stocking Stuffer December Referral Promotion

Need a second website? Know someone looking to get online? Want some extra cash after the holidays? Citymax.com is running a referral promotion for any new sites for the month of December! Refer any new sites (Including your own!) in the month of December and you will get a $40 referral Bonus in Cash! Simply fill out the form with the name of the referred site and your own site. If the referred site is activated between December 1st -31st 2014 and the referred site stays active for 2 months, you will receive $40.

For Full Promotion Details please visit this page . For any questions related to the promotion, please email us at stockingstuffer@citymax.com

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PayPal Advanced Now Available

Posted October 16th, 2014 in Selling Online, Tech Tips, Website Builder Features by Sean

We are excited to announce that we have added PayPal Advanced to the list of supported payment processors within your shopping cart. PayPal Advanced will keep your customers on your site for the entire checkout process similarly to PayPal Payments Pro but at a lower cost to you.

For more information about PayPal Advanced and how it compares to PayPal Payments Pro and PayPal Standard please click here.

If you already have a PayPal Advanced account, you may start using it instantly by logging into your site, and selecting PayPal Advanced from the list of options in the Gateway section of the “Payment Processing” section of the “Edit Store” tab. For more details on setting up PayPal Advanced, check out our article on the topic.

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Get a Custom Logo Design from LogoMojo

Posted August 21st, 2014 in CityMax.com News, Website Design by Brett

logomojo Get a Custom Logo Design from LogoMojoWe are excited to announce that CityMax has partnered with LogoMojo.

LogoMojo is passionate about developing exceptional quality logos to help small businesses develop a unique and memorable brand.

Direct, personal communication and exceptional in-house designers set LogoMojo apart from other companies. They take the time to get to know you, and you’ll get to know them too. It’s that relationship that makes for extraordinary, perfectly you results!

LogoMojo creates a logo design that is uniquely you, and offers a Free Logo Design Consultation so you can speak with an actual designer about your logo needs before you even get started.

For a special offer from Citymax on logo design by LogoMojo, simply visit the “Logo Design” page under the Marketing Tab in your website or visit this link.

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NEW: CityMax University Livestreams!

Posted May 30th, 2014 in Website Builder Features, Website Design by Sean

citymaxu header NEW: CityMax University Livestreams!

Calling all website administrators, business owners and graphic designers: have you tried our Enhanced Templates yet? Have you checked them out, but not sure how they work? Are you using an Enhanced Template that needs some more work before it’s just right?

Join us LIVE this June for Enhanced Templates 101, our first-ever CityMax University class. A member of our support team will give a live demonstration of the Enhanced Template system, and you’ll also have the opportunity to ask questions about Enhanced Templates and website design, as we’ll be doing a Q&A session at the end of the presentation.

We’ll be hosting four live classes in the month of June:

Tuesday, June 10th - 10:00am PST / 1:00pm EST

Thursday, June 12th - 3:00pm PST / 6:00pm EST

Tuesday, June 17th - 3:00pm PST / 6:00pm EST

Thursday, June 19th - 10:00am PST / 1:00pm EST

We’ll be covering the same content in each class, but feel free to join us as many times as you need! We’ll also be archiving each class for later viewing for those who can’t make it to the livestream.

The link to the stream will be posted in a system notice on your dashboard on the day of the event. Hope to see you there!

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Update on Scammers (April 2014)

Posted April 24th, 2014 in Selling Online by Sean

We have recently received reports that a company who has previously attempted to scam our customers (link to previous blog post) is once again trying to fool users into paying for unnecessary or non-existent website services, or attempting to get users to switch to their website company.

This company has previously operated under such aliases as Dream Real Solutions, The Tech Department, and others. They are contacting CityMax customers via phone or email with a message similar to the one below:

“Our records indicate that you have missed your last appointment with us, and efforts to contact you by phone have been unsuccessful. There are mandatory updates for your website that need to be discussed urgently. Being that this is a time sensitive matter, please contact us immediately to schedule another appointment. We care about the success of your online business.”

We advise all of our customers to use caution if they receive an email or phone call of this nature. Calls from CityMax will always come from a 604 area code, and we will never call to sell you website upgrades or SEO services.

If you’ve received a call or email of this nature, we would appreciate any information you can provide to us as it helps us gather evidence against these types of scams. Please contact us at customerservice@websitedynamics.com or submit a support ticket with any details you may have.

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Understanding Local Search Marketing

Posted August 14th, 2013 in Getting Visitors, Online Marketing, Small Business Tips, Tech Tips by Brett

Last week we posted our first in a series of feature posts about website marketing and its complexities. After focusing on SEO and Meta Keywords last week, we’re going to focus on Local Search Results, one aspect of Search Marketing and the benefits of building a local presence on Google Places for your business. These articles were written by our guest host, Adam Steele, who is the CEO at Nightlite Media and has expertise in SEO, social media and email marketing.

1) Google Local Results Changed the Game, Part 1

This post will break down the premise of local search marketing and give you insight on why it is an important aspect of your online presence.

2) Google Places Optimization Checklist, Part 2

This post will break down how Google Places works and offer some simple tips and guidelines to a successful Google Places page optimization.

3) Google Places Local Business Directories, Part 3

This post shows you how to take your Google Places optimization to the next level by learning about off page ranking factors.

All 3 posts above have tremendous insight into Local Search Marketing and should be a great resource when starting your Search Marketing campaigns.

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Pulling Back The Layers of SEO

Posted July 31st, 2013 in Getting Visitors, Online Marketing, SEO, Small Business Tips by Brett

For the past 3 years, we have been posting a wide variety of articles to our blog to better help our customers as they navigate through the many layers of website marketing. One of the most delicate and difficult layers can be SEO (Search Engine Optimization). SEO has many different elements from keywords to relevant website content and page names. SEO can be complex and can get overwhelming quickly, so we thought we’d take you back to the beginning and show you how to get started with some basic SEO tips that can improve your website ranking.

1) SEO Building Blocks: Meta Tags and SEO:

This post will give you a good introduction to Meta Tags and Keywords and how they work.

2) Google Keyword Tool:

This post goes step by step on how to use the free Google Keyword Tool and shows you how to create a list of potential keywords and how to pick the ones that will work best for your pages.

3) 5 Tips on where to insert keywords:

This post will give you good information on where and how to insert keywords onto your pages.

The above articles will give you a great start at understanding keywords and creating your own Meta Tags for success in organic search rankings. Stay tuned next week when we reintroduce local business marketing, a good strategy to capitalize on local geographical search results for your business.

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Grow Your Business With CityMax Affiliates

Running an online business can be challenging, so we’re always looking for ways to make life easier for our customers. We’re excited to partner with several companies who may be able to enhance not just your website with CityMax but your business as a whole.

HootSuite: HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks (Facebook, Twitter etc.) from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard.

Moo: MOO is an award-winning online print business that helps our customers print things like Business Cards, Postcards and MiniCards, making it easy for them to share information about themselves or their business in the real world.

Appointment Plus: All-in-One Online Scheduling Software provides customizable software to help businesses with all of their scheduling needs.

Zazzle: Personalized Items and trinkets, great for giveaways or brand recognition in your community and business field.

For more information click on the links above or visit the Marketing Section of your website to see if they can add value to your business and your website!

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Update on Scammers

Posted April 25th, 2013 in CityMax.com News by Sean

Back in February, we alerted our customers about phone calls from potential scammers posing as CityMax employees. The response we received was fantastic and we got a ton of information that helped us investigate these calls further.

We’ve seen a definite decrease in the reports of these calls, but we want to remind our customers to continue to be aware of companies calling about your website. While they may not claim to be from CityMax anymore, these companies are still trying to sell website optimization or SEO services that are often expensive and ineffective.

Calls from CityMax will always come from a 604 area code, and we will never call to sell you website upgrades or SEO services.

If you have any questions about a call you’ve received, simply submit a support request via the link in the upper right of your website builder.

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Customer Retention for Online Businesses

bxp126429m1 Customer Retention for Online Businesses

Running an online business is, in many ways, similar to running a business with a physical storefront. However, it’s not always obvious how customer retention techniques from the “real world” can be utilized on the web. As a shopper, often the biggest reason I return to a store is because of a great experience with a sales representative. I know I’m going to get the same great service that I got last time, so I don’t even think about going anywhere else. With an online business, your website is your sales representative - so how can you give your customers an experience that will make them want to come back? Here are a few ways you can get your hard-earned visitors to return for a second or third visit.

Be Personable
Authenticity and integrity are what everyone wants when they’re shopping. What’s the hallmark of a lousy, underhanded salesman? Jargon, exaggerated claims, and deceptive practices can turn your enthusiastic shopper into someone else’s enthusaistic shopper. So how can we be personable and trustworthy online?

Everyone craves a personal experience no matter how they’re shopping. When writing about your products or your company, try to cut down on jargon and provide the necessary information in a concise manner. Smashing Magazine has a fantastic article on some common copywriting blunders that we highly recommend checking out.

Another great way to be personable with your customers is pretty obvious: put yourself out there! Many customers are still concerned about the safety of buying purchases online, and seeing that a website is run and maintained by a real person just like them will do wonders to ease their distress. A personal story, a photo of yourself and your staff, or simply utilizing an informal, casual tone when writing your copy will endear you to your visitors and turn them into customers.

Update Your Content
The concept here is pretty straight forward: if I decide to take a peek at the website I previously looked at or purchased from a few months ago, and the website looks exactly the same, what incentive do I have to dig through and see what might be new since last time?

This doesn’t have to be a huge overhaul of your website every few months, but something as simple as a refreshed home page is often enough to catch the attention of a returning visitor. If you’ve got new products, show them off! Having a sale? Your visitors should know about it! Gone above and beyond for a customer? Get a glowing testimonial and slap it right on the home page where everyone can see it! Your home page is by far the best place to focus on if you’re updating content, but fresh content everywhere is a recipe for success.

Even if you don’t have anything new to show off, update your content to showcase different things or emphasize different benefits of your product or service. All you need to do is catch their eye, and their curiosity will take care of the rest.

Utilize Social Media
It seems like the whole world is on Facebook and Twitter. If you and your business are not, you’re missing out on a huge opportunity for what is essentially free advertising to a captive audience.

Think of it this way: if I’m a web-savvy customer (and these days, everyone is) and I like what I see on your website - whether I buy anything or not - there’s a pretty good chance I’m going to check out your Facebook or Twitter page. If I “Like” your Facebook page or follow you on Twitter, I’ve now essentially signed up for you to advertise to me at your leisure, at no additional cost to you.

That’s not to say that you should bombard your Facebook friends and Twitter followers with advertisements, but when you have a new product to announce or are throwing a big sale, who better to get the word out to than people who are already interested in your products? Furthermore, your customers are one click away from sharing your posts with all of their own friends or followers. Now that’s word-of-mouth!

Customer Service is King
We could write a whole post about how customer service can affect your business, but let’s focus on two important concepts: make it easy for your customers to contact you, and underpromise/overdeliver.

Communication is critical for anyone making an online purchase. Sometimes, even if your website is rich with info about your products, a customer may have a question. Your customers will come up with things to ask that you never even dreamed of! Providing an email contact form that’s easy to find, at the bare minimum, ensures that no question goes unanswered. If you have the resources to offer more direct service, such as a phone number, go for it - your customers will thank you. Ensuring you reply as promptly as possible goes a long way to making your customers feel good about their decision to buy from you.

Simple communication is paramount to the post-purchase process as well. From shipping questions to feedback or support, your customers will want an easy way to get a hold of you once they’ve made a purchase. Be there for them when they need it, and they’ll be back.

The concept of underpromise/overdeliver is one that’s been around for as long as the sales and service industry has existed. The idea is simple: by carefully managing your customer’s expectations, you’ve set yourself to blow your customer away with a great product, great service, and great support. When you consider the alternative - failing to live up to the expectations you’ve set for yourself - your customers walk away feeling lied to. A classic bad example is your local telecom company; many of them offer great discounts or free bonuses up front to mask hidden fees or unexplained charges

So how do you do this? The number one rule is be honest. Never make claims you our your product can’t back up - it’s that simple. The second rule is to manage expectations. If your shipping takes five days, but your website quoted a ten-day delivery, they’ll be ecstatic when it shows up in six — and that’s one day longer than it was supposed to take! They got their product four days earlier than they were expecting, and they’re thrilled.

If you can give customers more than what they expect on a consistent basis, you’ll start building a loyal base of clients who will be back often.

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