This week, Brian Chesky, the founder of Airbnb, is giving up his home to prove a point about his small business: the product works.
Airbnb is a website that helps homeowners rent out space in their homes to make extra cash. Until the end of the year, Chesky will use his company’s service to find accommodation in San Francisco, where his company is based.
While undoubtedly a great PR idea, Chesky’s move also makes a very strong statement about the effectiveness of his business. If the CEO of the company is willing to stake the roof over his head, it must work.
Now, I’m not saying that you need to become homeless or do anything quite so drastic, but consider whether there might be some way that you could make a bold statement about your product or service through your own actions.
Do you have a creative way to stand behind your product/service? Tell us how!