Write Better, Now.

If you’re like most small businesses, you slave away on your website design and spend sleepless nights worrying about SEO. But have you neglected your writing – one of the most important parts of any website?

The words you use have the power to instantly convert (or chase away) potential customers. Nothing is more saddening than a beautiful website with poor writing – it implies that the business is carelessly run, or at least lacking.

Writing is something that you can never perfect, only improve upon. Make a promise to yourself today to improve your writing. (Find a couple websites you like and ask yourself how they use their copy effectively.)

Here are my three favorite tips to get started up your copy, right now.

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Back to School… for Small Business?

schoolFor every action there’s an equal and opposite reaction. Chances are, if you’re really strong in one part of your small business, there’s another area you’re having some trouble with.

According to Entrepreneur.com, these “trouble spots” are causing an increasing number of entrepreneurs to expand their horizons – by going back to school.

While you might not want to invest time and money into an MBA – it’s definitely challenging while running your own business – you can still have a positive impact on your business’ bottom line by taking less daunting, more affordable workshops.

So what kind of things might be worth hitting the books for?
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