SEO Building Blocks: Meta Tags

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When optimizing your website for search engines, there are many tools at your disposal. There’s no such thing as a quick SEO fix, but one oft-overlooked element is the utilization of meta tags. Let’s take a look at what they are and how they can help you.

What are Meta Tags?

Meta tags are usually inserted in the <head> section of your website’s html code. They are used by search engines to help determine your ranking. Within these tags you can enter descriptions and keywords, which can help the spiders or bots understand the purpose of your website.

To see the meta tags of a web page you’re viewing on, click on “View” at the top of your browser, which brings down a drop menu, then click “Source” or “Page Source.” This shows you the html code of the website.
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