If you’re like most small businesses, you slave away on your website design and spend sleepless nights worrying about SEO. But have you neglected your writing – one of the most important parts of any website?
The words you use have the power to instantly convert (or chase away) potential customers. Nothing is more saddening than a beautiful website with poor writing – it implies that the business is carelessly run, or at least lacking.
Writing is something that you can never perfect, only improve upon. Make a promise to yourself today to improve your writing. (Find a couple websites you like and ask yourself how they use their copy effectively.)
Here are my three favorite tips to get started up your copy, right now.