How to Maximize your Website Footer

site_footer Sometimes the first place people look for information on your website is the last place you think about. In particular, I’m talking about your page footer.

The page footer is that part at the very bottom of your web page: but it shouldn’t be the last thing you think about as far as site design goes.

You don’t want to clutter your main site navigation with too many pages, so consider the footer a good place for some of that additional information. With the CityMax.com website builder, you can quickly and easily add the same footer to all your site pages, but we’ll get to that in a minute.
Read More

Your Content Doesn’t Matter (If Your Customers Can’t Read It!)

Design principles that work great on paper should work just as well on your website right?

Unfortunately, nope. Over the years, researchers have studied how people view web pages to find what they’re looking for – and what works on a printed poster doesn’t work nearly as well on a small business web page!

If people can’t find what they’re looking for on your site, you could lose sales. Below you’ll find our top “No-Nos” for laying out your site.

1. Don’t align your text down the middle

Researchers have found that pages with a lot of text on them tend to be read in an F-shape pattern, as indicated by the heatmap below. The more colorful areas indicate where the visitors eyes looked at the most.

fshape

With that in mind, you’ll want to place your most important content where their eyes will be searching: in the headline and along the left.
Read More