How do you get 7.2 million views in less than three weeks?
If you’re Bic, you take a chance and get NSFW (not-safe-for-work). Odds are that you’ve already taken part in the hunter vs. bear experience, but if not, click below and enjoy.
This was the most viewed YouTube video in the world for this month, most viewed video in France (ever), and has already reached #40 for all-time Youtube views – all in just six weeks. So what lessons can we learn from this wacky ad campaign?
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Recently I read that 34 billion videos were streamed in the U.S. in May. I’m not big on stats, but some quick grade school math indicated that it’s equal to every single person on the planet watching more than five videos! More than 14.6 billion of those videos were watched on YouTube, with each user watching an average of 101.2 videos in one month.
With YouTube being the second-most used search engine after Google, video is no longer a marketing luxury for businesses.
So how do you incorporate videos to work for your online business?
1. Testimonials
There is nothing more assuring than a real, objective person telling you how and why a product worked for them. Reach out to the customers that already love you and ask if they could put together a 30 second video testimonial if they find value in your product – and put that on your home page.
2. Education
You can find how-to videos these days on anything from online marketing to how to make a calzone. The plain fact is that people thirst for knowledge, and the best way to transmit that (aside from having a one-on-one instructor) is through a simple tutorial video. If you’re not comfortable in front of the camera, you may want to create a computer tutorial instead, using screen-capture video software. Some programs even have the ability to add captions.
3. Product Demos
This cheesy video demo for a remote car starter might not be your style (or budget), but it works. There’s a reason it has over 212,000 views! These are all people who were exposed to Viper’s branding, and they are all assured that the product isn’t a lemon. Sometimes a money-back guarantee isn’t enough – people want to actually see your product or service in action.
4. Entertainment
Sometimes you just want to show that your company has a human side – that you have a sense of humor. Recently on our staff retreat, our team ended up playing one of most challenging sports known to man: tether-ball. The sight of grown men (yes that’s me in the yellow) reduced to swinging away incompetently at an elusive ball is the kind of thing I can spare a minute to watch – and forward to a friend as well.
These are just a few ways you can start using videos for your business. If you haven’t already begun, get out there and start shooting! And, if you’ve already started using video for your business, let us know in the comments how that’s working for you!