How Tipp-Ex Made the Most NSFW Viral Ad Ever

How do you get 7.2 million views in less than three weeks?

If you’re Bic, you take a chance and get NSFW (not-safe-for-work). Odds are that you’ve already taken part in the hunter vs. bear experience, but if not, click below and enjoy.


This was the most viewed YouTube video in the world for this month, most viewed video in France (ever), and has already reached #40 for all-time Youtube views – all in just six weeks. So what lessons can we learn from this wacky ad campaign?
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