Kenneth Cole, international shoe brand and fashion trend-setter, decided to comment on the horrific situation in Egypt this morning. In past blog posts, we’ve explored how your small business can leverage timely events to boost marketing efforts, but we didn’t mean like this:
Maybe it’s time to talk to your customers.
They are the people that experience your business firsthand. They’re (mostly) objective and see things from the outside – they have a perspective that you can’t have, no matter how much you think you can.
Here are a few things that you can learn from your customers:
1. The state of your customer service
The impression you leave on a customer can help (or haunt) your business for the rest of its existence. In this day and age of sharing experience and reviews online, a bad customer experience can do a lot to damage your earning potential.