Read Smart, not Hard

booksIn an age where everyone is writing or blogging about something, it’s a challenge to allocate your reading time and attention.

At, we have a well-stocked library with business gems such as The Rockefeller Habits and Blue Ocean Strategy – yet I often find the need to balance it out with some  Kurt Vonnegut or other fiction.

Marketing and social media expert Chris Brogan talks about how to make different types of reading material work for your small business, rather than living solely in “your world” of literature. He makes some good points and may give you a new perspective on your reading habits.

What are some of your fave business books? Or better yet, what are some of the most unusual books you’ve been able to apply to your business?