As a business owner, you’re probably familiar with the term “upsell.” It’s when you take the opportunity to offer extra products or services after a customer is already committed to a purchase. A great example is the age-old McDonald’s classic: “Would you like fries with that?”
The impressive truth about upselling is that you can add a HUGE amount of revenue with simple suggestions or recommendations.
Upselling is easily done in person. After all, when you’re watching a customer peruse items in your store it’s easy to see what catches his or her attention. But what can you do when your small business is an online ecommerce store?
Here are three ways to add a few extra dollars to each order:
1. Offer Gift Wrap & Cards
Many people would love to spend a buck or two extra to avoid the hassle of wrapping a gift. This especially appeals to those who want to ship a gift directly to the recipient, without being a go-between.