How to Maximize your Website Footer

site_footer Sometimes the first place people look for information on your website is the last place you think about. In particular, I’m talking about your page footer.

The page footer is that part at the very bottom of your web page: but it shouldn’t be the last thing you think about as far as site design goes.

You don’t want to clutter your main site navigation with too many pages, so consider the footer a good place for some of that additional information. With the CityMax.com website builder, you can quickly and easily add the same footer to all your site pages, but we’ll get to that in a minute.
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3 Easy Ways to Optimize Your Small Business Website for Local Search

2010-03-02-localsearchIs the location of your small business important to your customers? If so, your online marketing efforts need to include optimization of your website for local search.

Not sure what local search is? A great example is Google Local. When you do a search for a local business on Google (i.e. “dog walker Seattle”), on the search results page you’ll see a list of local businesses beside a little map. They are businesses that have been submitted to Google Local who are relevant to your search.

Here are some great ways to optimize your site for local search:

1.    Submit to Local Search Engines
We already mentioned Google Local, but there are many more and some may be more popular in your area than others. Consider the following:

2.    Include Your Contact Information on Every Page
This is easier than it sounds. Just create a site-wide footer for your pages and include your address.
CityMax.com User Tip: Create your page footer by going to ‘Edit Site’ > ‘Page Footer’.

3.    Use Geo-Descriptive Keywords
When researching your keywords, make sure to see what people are searching locally, then use those keywords on your website. Make sure to include them in your title and description tags.

When you make a website that’s optimized for local search, it’s easier to get your business to the top of the search engines – simply based on your location! As a bonus suggestion, consider getting a localized domain name to compliment your existing one.