Father’s Day is coming up, and most people I know (myself included) have trouble coming up with a great gift for the man responsible for giving us life. After all, shopping for women is easy – spa gift certificates, flowers, chocolates – but most men don’t have the same passion for luxury and sweets.

But what if you sell products online that are perfect for Dad’s Day?

As a retailer, you can effectively capitalize on the rest of the world’s complete bewilderment at how to show Dad they care.

Here are a few tips to help you sell more this Father’s Day:

Put it in HER eyeline
Chances are, it’s Mom or Daughter doing the shopping, so get your message in front of her eyes. If you are advertising, put your ads where she’ll find them and make them appeal to a female shopper.

Put HIM in the picture
If you have products perfect for Papa, include photos of men using the product in your promotion – or even just in your product catalog. If you make the connection between men and your product, your customers will too.

Highlight the perfect presents
If you carry a variety of products, make sure to feature the ones that are Dad-friendly right up front. Place some images and information prominently on your home page so they’re not missed, tucked away in your catalog.

Wrap it up
Top it all off with complimentary (man-friendly) wrapping paper and gift cards to help seal the deal.

Just like any promotion, it’s all about knowing who you are selling to, and there are many ways to cater to your audience.

So what about you? What Father’s Day promotions have worked for you – or on you?

In our last blog post about boosting holiday sales, we mentioned Black Friday, which is historically the kick-off to the holiday shopping season and is associated mostly with brick-and-mortar stores. But have you heard of Cyber Monday?

Cyber Monday is the Monday following Black Friday and the original idea behind it is that all the shoppers who started their shopping on Friday would continue filling their online shopping cart at work on the following Monday.

Although Cyber Monday hasn’t yet been proven to be the busiest online shopping day, the number of sales does seem to be increasing each year and it’s definitely a great opportunity for online retailers and their small business web stores.

What can you expect out of this upcoming Cyber Monday?

Although there are no guarantees, it’s likely that you will see a jump in website traffic on November 30. The word about Cyber Monday and potential deals is spreading and your customers might be on the hunt for them.

What should you do for Cyber Monday?

Since your visitors might be looking for bargains, why not meet their expectations? Try giving them a “one day only” special, like free shipping, 20% off, or a gift with purchase. They’re already in the mood to spend and may just need an extra little push.

Looking for other great ways to help increase your holiday sales? Check out our last post – Black Friday: How to Boost Holiday Sales for Small Business.