Image by @jbtaylor
No matter how fantastic your small business’ product, service, or idea, it doesn’t matter unless you catch your audience’s attention right off the bat.
You could have the secret to all life’s problems wrapped up in a beautiful box, but if you don’t quickly tell your visitor how you have the answer to everything they’ve ever worried about, they’re not going to care.
So how do copywriters do it? How do they come up with those few, precious, magical words that make customers keep reading?
The first step, as you may have guessed, is to know what your customers are looking for. Essentially, you are offering a solution to a problem that they have. What is that problem? How can you help them?