What you don’t know about headlines may be hurting you and your small business. No, really.
We’ve talked before about using effective headlines on your website to entice customers and state the value of your business. But they also have another valuable attribute: the H1 (or <h1>) tag.
H1 tags are one of those things that search engines look for in your website when they’re crawling your pages and trying to figure out what your site is all about. The logic behind it is that if you’re emphasizing that information on the page as a headline, it probably means something – which is why you should always include keywords in it.
H1 tags are found in the HTML code that makes up your website. If you’re using a website builder like CityMax.com, the HTML is created automatically for you and there are ways to apply the H1 tag without having to mess with any code – keep reading to find out how.
Here’s the Golden Rule:
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