How To Get Your Business Ready for the Holiday Shopping Season

Posted November 24th, 2010 in Selling Online by Patrick

Black FridayWe recently polled our CityMax.com customers, and 61% expressed that Christmas is an important sales period for them. Are you ready to take advantage of the upcoming sales rush? Here are a few suggestions for making the most out of the holiday season:

1.    Create a Sense of Urgency
The great thing about the festive season is that there is a finite date where things need to be purchased and sent by. A gentle reminder of that will encourage your customers to get their orders in, instead of waiting to do it later. You can even make your own website countdown timer to remind your customers when items need to be shipped by – we like the free one at Widgetbox (http://www.widgetbox.com).
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Annual “We Care” Night

Posted November 22nd, 2010 in Contests, Personal Message, Small Business Tips, social media by Mara

wecare1Imagine being cold, alone, and having no roof over your head in the depths of winter. In our neighbourhood, Vancouver’s Downtown East Side (DTES), there are thousands of people in this position – and every year we try to make a small difference by hand delivering care packages to help make those nights a little bit warmer. Through generous donations from people and business owners just like you, last year our volunteers were able to hand out over 1,500 re-usable bags filled with items like:

  • Toothbrush and toothpaste
  • Soap and shampoo
  • Socks
  • Mittens and winter hats (or toques for us Canadians)
  • Snacks

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Countdown to V-day: Are you Making the Most of Valentines?

Posted January 11th, 2010 in Selling Online by admin

2010-01-11-valentinesNow that the holiday season is over, remember there’s another “special occasion” just around the corner – Valentine’s Day!

Another one of the year’s big shopping days, don’t take this one for granted as many will be surfing online stores, looking for the perfect gift for their sweetie.

Here are a few suggestions to boost your Valentine’s Day sales this year:

1. Change Your Store Theme and Advertising
Still have the Christmas colors? Swap in some red, pink, and white and make sure to remind your visitors that their loved ones will appreciate that extra attention that emphasizes how much you care.

2. Sort Your Products by Price
Depending on the newness of a relationship (or the depth of your pockets) there’s a big difference in how much your customers will want to spend on a valentine’s gift. Try listing your products by price to help them narrow down their search

3. Add Website Search
Is it easy for your small business website customers to find what they’re looking for? Include a search box on your site to help them locate the right products.

Tip: Your CityMax.com website includes an easy-to-setup Google search box. To turn it on, go to ‘Edit Site’ > ‘Power Tools’ > ‘Google Site Search’.

4. Offer Gift Wrapping & Note Cards
The added bonus of wrapping your products encourages your customers to buy and save that extra step – especially the men!

5. Recommend Products
To increase the size of your orders, suggest additional products to go with ones your customers are already interested in.

Tip: With your CityMax.com website, use the “Recommend Products” feature to display 3 additional products on each product description page in your online catalog.

Remember, there are also many singles out there, so if you’re having trouble appealing to the love birds, consider taking an “Anti-Valentine’s Day” stance and see if that works better for you!