Top 3 Reasons to Track Online Store Activity over the Holidays

Wouldn’t it be great if you could know what your customers love, hate, and come back to your site for?

2009-12-10-cartstatsThat’s the beauty of owning an online store. With website analytics set up for your site, you can easily track what visitors are doing, where they’re coming from, and what they’re buying. And, since the holiday rush provides you with a larger volume of customers, you can see patterns in the data more easily. Plus, you’ll also be better prepared for next year!

Here are a few things to keep an eye on:

1. Best Selling Items Although selling out of an item is great, it means that you’re also missing out on potential sales once the item is gone. By identifying which items are the most popular, you can plan effectively for the following year, making sure that you don’t get caught without enough product to meet demand.

2. Start of Season & Busiest Shopping Days Note the dates where your selling season really starts to ramp up and more visitors are flocking to your site. This will help you know when you’ll need to stock more product, hire additional workers, start your advertising, and much more.

3. Page Popularity Are you using advertising to drive traffic to specific pages? If so, statistics may give you an idea of which advertising campaigns are the most or least effective and help you know what to do (or not to do) next year.

If you are new to the idea of tracking your website traffic using analytics, take a look at the HitsLink stats that come free with your website. You’ll find them in the left-hand column on the Dashboard page!