Starting a small business website is stressful enough – you have to worry about a business plan, funding, suppliers, your market, marketing and all the rest. But unless you have a great name that fits what you are doing, it won’t matter how large your margins are.
Your business name is the core of your brand. Is it memorable? Does it have personality? Does it explain the service/product you are providing?
Entrepreneurs not only have to worry about having a catchy name, but its search engine optimizability, potential misspellings, and embarrassing alternate meanings. (You probably don’t want to make our list of the 50 Worst and Most Embarrassing Domain Names Ever Purchased!)
Here are five basic guiding principles as you start to figure out how to make this all-important decision:
1) Do a search for the name you have in mind – is it available or already being used? Can you legally use this name in your state/province?
2) Is it unique, short and/or easy to remember? Does it describe or indicate what your business does?