Mistakes happen. We’ve all been in a situation where we carelessly overlooked something and it’s caused an embarrassing situation. While most of these faux pas happen in our personal lives, from time to time it affects business. This morning we received a Change of Legal Name letter for a business we’ve worked with in the past. It’s a nicely written letter on beautiful new letterhead with a funky new logo. The problem with the letter is two-fold:
- They don’t state anywhere in the letter what the previous name of the business is. Although we’ve now figured it out, it took more than three people to narrow it down.
- There’s a typo in the URL in the big bolded area where they list their contact information.
Yikes. If you’re sending out a notice like this, you want to make sure it goes out without a hitch and people aren’t left scratching their heads trying to figure out who you are. This letter probably should have been passed around a bit before it left the building.