It’s the end of January and looking back on last year, most small business website owners are glad that it’s over! The even better news is that if you survived, there are many ways that your business can come back bigger and better than ever.
Review Your Product Offering
After a rough economic year, is your product/service still in high demand? If not, is there something you can do to make it so? Or, is there another opportunity that might work better for you?
Expand Your Reach
How far and wide are you spreading the word about your products/services? If your only form of advertising is in the yellow pages, start exploring more opportunities. With search engines and social media, there’s no reason more people shouldn’t be talking about you.
When’s the last time you took a good look at where your money is being spent? Carefully go over your numbers and see where you can cut back. For example, try trading in your long distance phone package for Skype.
Build New Relationships
Sometimes talking to new contacts can really provide you with ideas for or insights to your business. Whether it’s chatting up a potential supplier or finding a business mentor, open up those channels to freshen your approach to your business.
Listen to Customers
You customers make your business, so if there’s something they’re piping up about, listen and let them know you’re doing so! If something’s not working for them, chances are that same something might be a roadblock for other potential customers.
To stay competitive, you and your business need to be dynamic and able to change with the market. By getting in the habit of reviewing and planning each year, you help ensure that you stay ahead of the game.