SEO for Dummies

Search engine optimization.

You’ve heard about it from friends and all the experts say you should do it, but do you know why? According to Wikipedia, SEO is “the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.”

In plain English: how will anyone ever buy from your business if they can’t find your website in the first place?

A good chunk of customer questions we receive at revolve around improving website search rankings, so we thought we’d point you towards some helpful resources to get started. Keep in mind many people devote their entire lives to SEO so this is just the tip of the iceberg!

Good search engine optimization obviously starts with having the right name for your business. Common sense tells us that the next step is locking down a great web domain (or URL). Here are a few best practices to help you pick the best domain. Hint: if you already have one for your existing website, you can always snap up other good domains and redirect them to your current site!

Did you know that local search is low-hanging fruit for your business SEO? Google’s SEO guy Matt Cutts explains how local mom-and-pop shops can compete with the big boys in this video.

One of the most challenging things about SEO is how it always changes – mostly because Google is constantly updating its algorithms to fight off spammers and link-baiters who game the system. For example, an old method was to load each page full of hidden keyword text. Not only was this tactic quickly rendered unsuccessful, but people who used it turned their pages into ugly, nonsensical clunkers. Here are four common SEO mistakes you should watch out for!

Another underrated weapon in the SEO battle that you can start using today is landing pages. SEO Diva explores how you can maximize their effective to drive leads and increase sales.

Do you have any favorite SEO tips to share? Leave them below in the comments!

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