SEO Building Blocks: Use your Headlines

headline What you don’t know about headlines may be hurting you and your small business. No, really.

We’ve talked before about using effective headlines on your website to entice customers and state the value of your business. But they also have another valuable attribute: the H1 (or <h1>) tag.

H1 tags are one of those things that search engines look for in your website when they’re crawling your pages and trying to figure out what your site is all about. The logic behind it is that if you’re emphasizing that information on the page as a headline, it probably means something – which is why you should always include keywords in it.

H1 tags are found in the HTML code that makes up your website. If you’re using a website builder like, the HTML is created automatically for you and there are ways to apply the H1 tag without having to mess with any code – keep reading to find out how.

Here’s the Golden Rule:

Each of your pages should have ONE headline with <h1> tags, and that headline should include a keyword phrase.

If you’re having trouble fitting keywords in to your web pages, you might want to read this article about placing keywords on your website.

How to apply H1 tags with

In the Easy Editor there’s a dropdown menu that you can use to identify text as a headline. All you need to do is:

  1. Select or highlight your headline
  2. On the Easy Editor toolbar, find the third dropdown menu in from the right – it will be labeled Format if no format has been applied yet to your text. Click the arrow to view your options.
  3. Select Heading 1.

That’s it! Your text may be bigger and bolder, but you can always change the size, font, or color and it should not change the H1 tags.

top image by Adam Tinworth

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