The REAL Secret to Writing Great Headlines

Image by @jbtaylor
Image by @jbtaylor

No matter how fantastic your small business’ product, service, or idea, it doesn’t matter unless you catch your audience’s attention right off the bat.

You could have the secret to all life’s problems wrapped up in a beautiful box, but if you don’t quickly tell your visitor how you have the answer to everything they’ve ever worried about, they’re not going to care.

So how do copywriters do it? How do they come up with those few, precious, magical words that make customers keep reading?

The first step, as you may have guessed, is to know what your customers are looking for. Essentially, you are offering a solution to a problem that they have. What is that problem? How can you help them?

However, the real trick? Copy what works.

Can you remember an article that you just HAD to read? Or, a product that you got excited about simply by glancing at an ad? It was probably the headline that drew you in, so what was it about that headline that made you read it?

Start by compiling inspiration. Whenever you see a headline that you love, set it aside. You can do this by writing the headline in a notebook, placing a copy in a file, or by using a note taking tool like Evernote or Springpad.

You’ll start to see patterns emerging, and when you’re stuck for ideas, start placing your problem, solution, etc. into some of your inspirational headlines and see where they get you. You’ll be surprised how easy it can be to come up with an attention-grabbing headline, just by following what others have done.

What are some of the best headlines you’ve seen? Tell us in the comments!