For the past 3 years, we have been posting a wide variety of articles to our blog to better help our customers as they navigate through the many layers of website marketing. One of the most delicate and difficult layers can be SEO (Search Engine Optimization). SEO has many different elements from keywords to relevant website content and page names. SEO can be complex and can get overwhelming quickly, so we thought we’d take you back to the beginning and show you how to get started with some basic SEO tips that can improve your website ranking.
1) SEO Building Blocks: Meta Tags and SEO:
This post will give you a good introduction to Meta Tags and Keywords and how they work.
This post goes step by step on how to use the free Google Keyword Tool and shows you how to create a list of potential keywords and how to pick the ones that will work best for your pages.
3) 5 Tips on where to insert keywords:
This post will give you good information on where and how to insert keywords onto your pages.
The above articles will give you a great start at understanding keywords and creating your own Meta Tags for success in organic search rankings. Stay tuned next week when we reintroduce local business marketing, a good strategy to capitalize on local geographical search results for your business.