As a business owner, you’re probably familiar with the term “upsell.” It’s when you take the opportunity to offer extra products or services after a customer is already committed to a purchase. A great example is the age-old McDonald’s classic: “Would you like fries with that?”
The impressive truth about upselling is that you can add a HUGE amount of revenue with simple suggestions or recommendations.
Upselling is easily done in person. After all, when you’re watching a customer peruse items in your store it’s easy to see what catches his or her attention. But what can you do when your small business is an online ecommerce store?
Here are three ways to add a few extra dollars to each order:
1. Offer Gift Wrap & Cards
Many people would love to spend a buck or two extra to avoid the hassle of wrapping a gift. This especially appeals to those who want to ship a gift directly to the recipient, without being a go-between.
2. Recommend Compatible Products
Lots of items require accessories that people don’t think about until after they’ve already made a purchase. Why not remind them of those accessories before they checkout? For example, if you sell sunglasses try reminding customers that you also sell hard cases for protection.
3. Product Customization
People LOVE things that are personalized. If you sell a product that can be embroidered or engraved, why not suggest to your customers that they make their item truly unique?
Depending on your products and services, you can find all sorts of creative ways to make more money off each order. With your CityMax.com website, you can highlight up to 3 additional products products per catalog page. To set it up, go to Edit Store > Recommend Products.
What kind of creative ideas have you used to upsell? Let us know in the comments!