Countdown to V-day: Are you Making the Most of Valentines?

2010-01-11-valentinesNow that the holiday season is over, remember there’s another “special occasion” just around the corner – Valentine’s Day!

Another one of the year’s big shopping days, don’t take this one for granted as many will be surfing online stores, looking for the perfect gift for their sweetie.

Here are a few suggestions to boost your Valentine’s Day sales this year:

1. Change Your Store Theme and Advertising
Still have the Christmas colors? Swap in some red, pink, and white and make sure to remind your visitors that their loved ones will appreciate that extra attention that emphasizes how much you care.

2. Sort Your Products by Price
Depending on the newness of a relationship (or the depth of your pockets) there’s a big difference in how much your customers will want to spend on a valentine’s gift. Try listing your products by price to help them narrow down their search

3. Add Website Search
Is it easy for your small business website customers to find what they’re looking for? Include a search box on your site to help them locate the right products.

Tip: Your website includes an easy-to-setup Google search box. To turn it on, go to ‘Edit Site’ > ‘Power Tools’ > ‘Google Site Search’.

4. Offer Gift Wrapping & Note Cards
The added bonus of wrapping your products encourages your customers to buy and save that extra step – especially the men!

5. Recommend Products
To increase the size of your orders, suggest additional products to go with ones your customers are already interested in.

Tip: With your website, use the “Recommend Products” feature to display 3 additional products on each product description page in your online catalog.

Remember, there are also many singles out there, so if you’re having trouble appealing to the love birds, consider taking an “Anti-Valentine’s Day” stance and see if that works better for you!