Do you find yourself saying any of the following statements?
“I want to sell to everybody.”
“Everybody can benefit from my product/service.”
“I want to cast a wide net – everyone should know about us.”
If so, I want to give you a high five for your enthusiasm – but I also want you to read the rest of this article so you understand why your marketing consultant looks really uncomfortable when you say any of the above.
The world would be a wonderful place if everyone was the perfect candidate for your product or service. But the truth of the matter is, we’re all different. We all have different wants, needs, tolerances, and preferences. We’re all drawn to different things and we’re all trying to solve different problems. Which is why when you try to sell to everyone, you end up wasting a lot of time, energy, and money on people that are never going to spend money on you.
eek here at CityMax.com, and as a dedicated web coach one of my first assignments was to dive right into the easy business 
Search engine optimization.
In this week’s Small Business Roundup, we picked out our favorite small business articles from the week covering topics such as: how marketers can channel their inner Charlie Sheen, a couple of useful accounting tools to help you find those hidden dollars, and a look at how Google’s changes to advertising affects your small business.
Most business owners know about word of mouth marketing. “How do I get people to talk about my product/brand/company?” is a common question we hear. Today we’ll look at five ways you can start and see some instant results in your marketing efforts.
Starting a