Blogging is a great way to drive new traffic to your CityMax estore, but only if you use a successful blog SEO (search engine optimization) strategy. Blogs are easier to get higher ranking for on search engines because:
- They tend to have new content regularly.
- They have the ability to accept comments which are looked upon as more new content.
- Each blog post can be focused on specific keywords you want to target.
Blogs are also inexpensive to set up. I’ve used the blogging site WordPress for a few years, but Blogger is also an easy to use free program.
Here are some tips on how to get your blog SEO working for you:
1. Check out competitor blogs
Search Google for successful blogs in your industry. The ones that always seem to be at the top of search engines already have a winning formula, so copy their strategy. Specifically look at: what topics they cover, which topics have the most comments, how often they post, what category names they use, what tags they use and how many images they use in their posts.
2. Choose keywords wisely
Use the free Google Keyword Tool to find the keywords which have high search volume and low competition. From the keyword tool page, click on any keywords you’re considering to see what kind of search results appear. You only want to use keywords that have search results that match with the blog post you’re writing.
3. Insert keywords into your blog posts
Use keywords in your blog posts, blog URL (web address), headings, image file names, image titles and alt tags (the text that appears when you mouse on top of an image) and blog tags. You can also create category names for keywords you want to target. As a general rule, don’t let inserting keywords trump quality writing. Remember someone will be reading your post and you want them to come back and read more.
4. Link back to your estore
Typically, you’ll want to make sure there’s a constant link to your estore in the column beside your blog posts, just like we have for CityMax at the top right. For some blog posts, it may make sense to include a link there too.
5. Post at least twice a week
Generally, you should post at least twice a week just to ensure Google notices your blog has regular fresh content. From my own experience, twice a week usually results in Google indexing my blog weekly.
This should help you get on your way to a successful blog.
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