Do you find yourself saying any of the following statements?
“I want to sell to everybody.”
“Everybody can benefit from my product/service.”
“I want to cast a wide net – everyone should know about us.”
If so, I want to give you a high five for your enthusiasm – but I also want you to read the rest of this article so you understand why your marketing consultant looks really uncomfortable when you say any of the above.
The world would be a wonderful place if everyone was the perfect candidate for your product or service. But the truth of the matter is, we’re all different. We all have different wants, needs, tolerances, and preferences. We’re all drawn to different things and we’re all trying to solve different problems. Which is why when you try to sell to everyone, you end up wasting a lot of time, energy, and money on people that are never going to spend money on you.