It seems like anywhere you go, Google is there. My co-worker described them as all-knowing, omniscient, and “most likely to become a real-life Cyberdyne corporation.” (You know, from the Terminator movies?)
Google is now even delving into our childhoods with their recent musical experiment/customized user experience in Chrome: The Wilderness Downtown. Teaming up with popular Canadian indie rock band Arcade Fire, a few Google programming geniuses have helped launch what could be the next generation of music videos for the new single “We Used to Wait.”
The “music video” has already gone viral (if not mainstream) and is, simply put, a revolutionary step in marketing using the brand new HTML 5 technology.
So how soon is it before Google shows us hyper-local ads based on our personal tendencies and preferences?
A realtor might be show you dream houses in your area. The local athletic shoe store might show you a video of you racing to a marathon victory in the newest runners.
An even bigger development for Google is today’s launch of Google Instant – an update to their search engine that now shows immediate changing results as you type – before you hit the search button! Here’s a look at how it all works:
If you are using pay-per-click advertising, Google Instant will affect your website’s click-through rates – as impressions are likely to skyrocket and quality scores may subsequently drop. How exactly this will affect PPC advertising remains to be seen, so be vigilant and stay tuned!
How do you think Google’s new technologies might affect your business?