Before you start inserting your keywords, just a reminder that people will be reading what you write so make sure you don’t sacrifice writing flow to insert your keywords. Your end goal after all is to provide useful information so people will make a purchase and keep coming back to your website.
Here are the different places you can insert keywords:
1. Page content
Put your keywords into your writing. In particular, try to include them into your page headings and subheadings as experts believe putting them there gives them extra weight to the search engines. Generally, you want keywords to appear in 3% of the words on your page — this is called keyword density. You can use a free tool like KeywordDensity.com to analyze your page.
2. Image filenames and ALT tags
When you post an image, put keywords into the filename, but remember to put underscores or dashes between words. For example, if your keyword is “broadway musical” you might use filename broadway_musical.jpg. Additionally, put your keywords into your ALT tags (alternate text that appears when you mouse over an image) for your images. Since this text shows, make sure the text is relevant to your image.
On CityMax, click on the button. Select an image and make sure to fill out the box under “Alternative Text” (this is your ALT tag information). Here I’ve targeted “chess strategy” as a keyword:
3. Links to your page
Put keywords into link text that is going to your page. For example, at the top of this post, I’ve posted link 47 blog topics for your small business. One of the keywords for the page I linked to is “blog topics” so I made sure to include that text in my link.
4. Title tags, meta description and meta keywords
When title tags are inserted in the coding for a page, your title tag information appears at the top of your browser window and/or browser tab.
Your meta description and meta keywords are also in your page’s coding. They’re not visible on your page. They tell search engines that review your page what your page is about. The meta description is a description in sentence form of your page content. The meta keywords are a list of keywords describing your page.
Generally, meta tags don’t carry much weight with the search engines like they did in the past. This is because people spammed them with their keywords to the point where they weren’t a useful summary of a page anymore. However, it’s still good to include them. To make them more relevant, I recommend only 1 sentence for the meta description and 4 to 6 keywords for your meta keywords for each page.
Another important point about your title tag and meta description is that they appear on Google when someone does a search for a page. For example, I did a search for “music lessons seattle” and the link was drawn from the page’s title tag (highlighted yellow) and the description from the meta description (highlighted pink):
On CityMax, you can set this up by clicking “Edit Page” and then “Properties.” In the pop-up, click on the “Meta Tags” tab.
5. Web address (URL)
As part of your web address, insert your keywords. For example, on CityMax you can customize each page’s web address by clicking “Edit Page,” then “Properties” and lastly “Main” tab. If your keyword is “new york walking tours,” you could have web address www.happynewyorkertours.com/new_york_walking_tours.html.
You now have the tools to write great articles for your site, find relevant keywords for your webpages and insert the keywords into your webpages.