How to Use Facebook Social Plugins on Your Website

Posted February 9th, 2011 in Selling Online, social media by Adrian

1273169132_facebookFor those who have been under a rock for the past few years, there’s a social juggernaut called Facebook which has captured an audience of over 500 million people. Facebook is a fun place to catch up with your friends, post photos and videos of your vacations, and to simply socialize with all of your connections in a convenient place.  The ability to tap into this vast resource would be hugely beneficial for any e-commerce website.

Luckily Facebook offers you, a website owner, the ability to add some of their own functionality to your website, plus it’s much easier than you think!

Figure Out Which Social Plugin is Right for You

The first step is to head on over to Facebook’s developer pages and determine which plug-in best suits your needs.  There are many to choose from, like the simple, yet effective “Like Button” which shares pages from your site to the users’ Facebook profile, and the “Comments” plugin, which allows users to comment on content on your site and have it reflected on their Facebook profile to be displayed to all of their friends.

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Trendsetters, Influencers and Connectors

andrea-headshotclr_Guest post – Andrea Baxter is a senior marketing professional and a co-founder of Smart Cookies, founded in early 2007. Educating women on how to be smart with their money while living fabulously, the Smart Cookies have appeared on CNN, Oprah, MSNBC, and ABC News. They have published two best-selling books and host their own TV show.

As a businesswoman, more importantly, an entrepreneur, I have come to learn that there are 3 very important people you must surround yourself with in order to help your business grow and make it successful: trendsetters, influencers and connectors. Why? Because these are the people who are going to believe in you, believe in what you are doing and will want to help you grow your business as ferociously as you do.

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Expand Your Small Business Reach with Group Discount Sites

Posted August 24th, 2010 in Selling Online by Mara

grouponDo you wake up every morning and check your inbox to see what the latest online deals are? If so, you’re like me – and I’m starting to think I have a problem.

If you’re not sure what I’m talking about, then you haven’t yet been exposed to the wonder of the Group Discount Site, such as Groupon, TeamBuy, and LivingSocial just to name a few.

These websites work by offering a city-specific, limited-time deal (typically one a day) which must be purchased by a minimum number of people to make it happen. The deals are delivered by email each day and usually offer more than 50% off a product or service, so they almost always sell enough to push the deal through.

What does this mean for your small business? To put it bluntly – a HUGE influx of customers.

Consider this – your business offer gets delivered directly to the inboxes of thousands of people who are looking for great deals. Not only that, but these deal sites encourage their subscribers to refer their friends and reward them for referrals that purchase deals. You get to capitalize on the social nature of the site to expand your reach even further.

The diversity of the types of businesses using this type of promotion is impressive. Through these sites, I’ve bought everything from diving lessons, to house cleaning, to wine making to dining out.

Bottom line – if you’re looking to grab new customers, a group discount site might be a great option for you. Just make sure that you decide how much business you can handle and set a limit on the number of deals you’ll put up for grabs. Some of these businesses are now backed up for months!

Have you promoted your business on a group discount site? Or, have you signed up for one? What kind of deals appeal to you?

Does Facebook Really Matter? Yes.

Posted May 6th, 2010 in Branding, Contests by Patrick

1273169132_facebook You probably already know all about Facebook. You might even be thinking, why should I care about Brenda’s late night out or what Tommy had for lunch?

The answer: with over 400 million active users (50% of them logging on every day), businesses big and small are using Facebook Pages to connect with customers and enhance their relationships.

When you consider that the average user has 130 friends, you can quickly see that Facebook provides an unparalleled opportunity for businesses to engage and network.

With that in mind, we’ve decided to launch the CityMax Facebook Page – better late than never, and we want to hear what you have to say! Go to and hit the “Like” button to start contributing to the conversation.

Why connect with us on Facebook?

  1. access to special promotions and offers,
  2. the chance to promote your own website, and
  3. the opportunity to leave and ask for feedback.

To celebrate our launch, we’ll be giving away an iPad! To enter, simply join the page and tag yourself in a “Save a Chicken, Win an iPad” photo.

The Facebook page has a “Favorite Pages” section – that spot is reserved for all of our customers’ Facebook Pages (which is why you should create one for your business!).

One example of a great Facebook Page is customer Classic Shaving – their page has an impressive 1,505 “Likes” (formerly known as “Fans”).  Their page offers special discount codes, and allows customers to ask questions and leave comments.

With the growing importance of “Likes” in 3rd party websites and its use in search engine optimization, we recommend that all online businesses have a Facebook Page. To get started on your own page, click here:

Don’t Be Flabby! A 30-Minute Social Media Workout for Entrepreneurs

Posted April 20th, 2010 in social media by Patrick

natalie-sisson-womanzworld-founder Natalie Sisson is a Kiwi Entrepreneur and adventurer. As Founder of, she is passionate about getting more women into business and helping aspiring entrepreneurs on their journey. Check out her most recent blog at Forbes!

Many small businesses are dabbling in Social Media to create more visibility for their brand, products and services. Some are even using it to generate leads and sales. If you’re not taking advantage of these amazing free tools to benefit your business yet, start here.

What exactly is Social Media?

It’s a phenomenon experiencing incredible growth and for that very reason alone you need to have a social media presence and strategy.

Here are examples of Social Media sites:

  • Social Bookmarking. (, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.
  • Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.
  • Social Networking. (Facebook, Twitter, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
  • Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
  • Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.

Basically any website that invites you to interact with the site and with other visitors falls into the definition of social media. Let’s get started!

Exercise 1: Laying the Foundation

Sure, you’ve hung out on Facebook®. Followed some folks on Twitter®. Made a bunch of connections on LinkedIn®. But now it’s time to make these networks work harder for you. These are the three most powerful social networks to be on both personally and professionally, so at the very least you should have set up a profile on them.

What you need for your profile:

  1. Got a photo? Make sure people know you’re not a faceless business. Use this on every profile.
  2. Make sure your profile represents your personal brand. If you haven’t already, create your personal paragraph that sums up who you are and why you’re awesome.
  3. Include as much as you’re comfortable sharing about yourself. The more you add, the better these tools can help you connect. But remember there are some things colleagues and clients don’t need to know.
  4. Include searchable keywords, but don’t get spammy. Think about words that you’re customers would use to search for you and your business and add 5-6 of these.
  5. Keep it current. Update your profiles regularly. Set up a system to store your login information to refer to easily, plus bookmark each site on your browser (Firefox or Google Chrome are the best).

Exercise 2: Strengthen your Core

Kick off your new social media regimen by developing new habits and cleaning up your memberships:

  • Make sure your Facebook®, LinkedIn® and Twitter® profiles are up to date. If you don’t have one then set one up today.
  • Create a Google® public profile. This will give you access to alerts and rich information down the road. And your Google profile makes it easy for the public to search and find you. If you don’t already have one, start by opening a Google account.
  • If you haven’t already set up a Google Alert for your name and your business at a minimum so you know where you’re being mentioned and featured on the web.
  • Use the same name on each site to make yourself easier to find. For example I use NatalieSisson and WomanzWorld.

Put aside 30 minutes for each exercise this week and you’ll already be feeling great.

Best of luck in your quest for social media fitness! has been featured in...