When you’re trying to optimize your small business website for keywords, you sometimes end up with phrases that just don’t fit in to the flow of the page.
Strange word combinations, odd plurality and missing articles can make writing for exact keyword phrases a pretty difficult task, but it doesn’t have to be impossible – you just need to start thinking of it like a puzzle.
Here are a few suggestions for fitting in those challenging keywords:
1. Break them up
Although punctuation means a lot to me and you, search engines aren’t that fussy about it. If you’re having trouble fitting the words of a keyword phrase in one sentence, break it up into two separate sentences.
Keyword phrase: San Francisco Real Estate
Looking for a new home in San Francisco? Real Estate can be hard to come by without enlisting the help of an expert.
2. Use bulleted lists
Not only can bulleted lists be used to simplify information for your visitor, but they can also help you use keywords less awkwardly.
Keyword Phrase: Dog Training Articles
Looking for more information? See the following:
- “Max’s Guide to Dog Training” Articles about teaching your dog the basics.
- “Penelope’s Puppies: All about dog training” Articles for owners of puppies under the age of 6 months.
- “Jane and her Litter” Everything you need to know about dog training.
Articles can help you get a lot of the information you need as a new dog owner.
Some keywords just can’t sound natural when written from the third person perspective. In that case, try including them in a quote.
Keyword Phrase: Make my own wine
See what our customers have to say about our services!
“I wanted to make my own wine, but didn’t want to spend a fortune. Grapestompers was affordable AND my wine is fantastic!”
Fitting keywords into your small business website is often a challenge, and these are just a few ways you can do it. Try to be creative and flexible without sacrificing readability – it’s important to remember that your visitor is just as important as the search engines, so be careful not to ruin their experience for the sake of fitting in your keywords.
[image by liza31337]