As an entrepreneur, you’re probably a pretty creative person by nature – but when was the last time you did something creative outside of your small business?
Most small business owners just don’t have the time to pull back from the business and do something for themselves. When you have ten or more hats to wear (sales, marketing, production, etc.) it’s hard to find time to take them all off. However, according to Shelley Carson, those creative endeavors you take on just for yourself can have a positive impact on your business.
It seems that the more you engage in creative activities the more you can transfer that kind of thinking to your business endeavors. Creativity breeds more creativity – so your ability to see a potential picture frame in a pile of scrap wood is the same ability that will allow you to identify an idea for a powerful viral video campaign.
Just like any skill, creativity is one that needs to be practiced and honed – so if you’re feeling the need to let those brain sparks fly, don’t be afraid to take some time and get out of the office. Something as simple as gardening or knitting can get the creative juices flowing!
To read Carson’s full article, see the link below:
How have you used creativity to solve your business problems? Or, what’s your favorite way to get creative outside of business?