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Advanced Design Tip #2: Technical Tips for Call to Action Buttons

Last week, we introduced Call to Action buttons (CTAs) as a great tool to help increase conversions on your small business website. This week we will give you some techniques to maximize effectiveness and boost sales! Read on for some great tips from our Brand Manager and Creative Director, Joe Deobald.

Group the Elements

Grouping elements together is a great way to help emphasize the importance of the CTA button. In the example below, the text above the button helps earn the visitor’s trust – giving a sense of “it’s safe to click.” The whitespace to the right helps to separate blocks of elements from each other, allowing for a clear indication that they are different.

donortools_whitespace_grouped

Present A Secondary Option

Having a secondary alternative to the CTA is helpful. This gives the user a choice in how to navigate your site. The examples below each have two options. In the first one, the visitor can either choose to “Sign Up Now!” or see more details up by taking the tour. The CTA button to Sign Up will be present both during and at the end of the tour, allowing for a conversion should the visitor think it’s the right product for them.

officevp_primary_action

The second example allows the visitor to download the program for a trial run or purchase it right away.

transmission_secondary_group

Create a Sense of Urgency

This last tip is especially useful if you are running a limited time offer, or want to emphasize importance and influence your website visitors to take immediate action. Phrasing the action text using bold, confident, and commanding words can alter the user’s perception to help convince them that they need to take action now.  The first example shows that it’s an “Intro Price” – which suggests that if they wait to make their decision, they may have to pay more later.

taptaptap_urgency

The second one uses and adjective to tell the user to take action. When do they need to donate? It’s now!

barack_obama_urgent_nowuse

Well, that’s it for now. You are now fully up-to-date on how to create CTA buttons for your website. Please feel free to leave any comments or questions below with a link to your page  – especially if you’re using any of these techniques already. What do your CTA buttons look like?

Comments

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